CHRISTAN DE ROCHE

Matter

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BIENTÔT

Matter is a passion project quietly taking shape with a group of friends brought together by cars, design, and shared history. I’m shaping the brand strategy, identity, and digital presence, in close collaboration with the people behind it. It’s an exploration of objects, people, and machines that carry meaning over time. More to come.

SERVICES

IDENTITÉ, MOTION

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Matter

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IDENTITÉ, MOTION

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BIENTÔT

DÉTAILS DU PROJET

Matter is a passion project quietly taking shape with a group of friends brought together by cars, design, and shared history. I’m shaping the brand strategy, identity, and digital presence, in close collaboration with the people behind it. It’s an exploration of objects, people, and machines that carry meaning over time. More to come.

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Eastend

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2024–2025

Eastend is a modern wellness space built around the idea of daily practice. I led the brand strategy, identity, and digital experience, helping define how Eastend shows up visually and verbally. The work focused on balancing science and ritual, clarity and warmth, creating a system that feels credible, calm, and human. From positioning and language to identity and website direction, the brand was shaped to support consistency, trust, and long-term growth.

SERVICES

IDENTITÉ, SITE WEB

COLLABORATEURS

Photography: Jonathan Zuluaga

Eastend

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IDENTITÉ, SITE WEB

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2024–2025

DÉTAILS DU PROJET

Eastend is a modern wellness space built around the idea of daily practice. I led the brand strategy, identity, and digital experience, helping define how Eastend shows up visually and verbally. The work focused on balancing science and ritual, clarity and warmth, creating a system that feels credible, calm, and human. From positioning and language to identity and website direction, the brand was shaped to support consistency, trust, and long-term growth.

ASP Consulting

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2024

I partnered with ASP during a leadership transition to evolve the brand into a clearer, more confident expression of the firm today and where it’s headed next. The goal was to position ASP as a confident leader, attracting both new clients and fresh energy internally. I designed an identity grounded in structure and motion, pairing a bold visual language with a disciplined system built for everyday use. Grids, templates, and an evolved color system were developed to support internal documentation while maintaining clarity and consistency across external communications.

SERVICES

IDENTITÉ, MOTION

COLLABORATEURS

Animation: Anshika Sharma

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ASP Consulting

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IDENTITÉ, MOTION

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2024

DÉTAILS DU PROJET

I partnered with ASP during a leadership transition to evolve the brand into a clearer, more confident expression of the firm today and where it’s headed next. The goal was to position ASP as a confident leader, attracting both new clients and fresh energy internally. I designed an identity grounded in structure and motion, pairing a bold visual language with a disciplined system built for everyday use. Grids, templates, and an evolved color system were developed to support internal documentation while maintaining clarity and consistency across external communications.

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Pondejoy

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2022

Pondejoy started as a very different idea, a safe, stereotypical brand direction built around what the founder assumed Western audiences wanted. Through deep conversation with Heather Kim, we uncovered a much stronger truth: her entrepreneurial grit, her relationship to family, her love of music, and the resilience behind her story. That insight reshaped everything. We renamed the brand and built an identity rooted in tradition, infused with modern Western cultural energy, and crafted as a design system that could turn packaging into an object you’d want to keep. The work earned a Silver at The Dieline and led to a First Round stage talk, sharing the process behind the presentation.

SERVICES

STRATÉGIE DE MARQUE, NAMING, IDENTITÉ, PACKAGING

COLLABORATEURS

Photography: Pophaus

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Pondejoy

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STRATÉGIE DE MARQUE, NAMING, IDENTITÉ, PACKAGING

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2022

DÉTAILS DU PROJET

Pondejoy started as a very different idea, a safe, stereotypical brand direction built around what the founder assumed Western audiences wanted. Through deep conversation with Heather Kim, we uncovered a much stronger truth: her entrepreneurial grit, her relationship to family, her love of music, and the resilience behind her story. That insight reshaped everything. We renamed the brand and built an identity rooted in tradition, infused with modern Western cultural energy, and crafted as a design system that could turn packaging into an object you’d want to keep. The work earned a Silver at The Dieline and led to a First Round stage talk, sharing the process behind the presentation.

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Canada Post: Diwali Stamp

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2024

Creating a stamp for Canada Post’s Diwali 2024 issue marked a meaningful milestone for me personally and for the studio. Being able to design something so small, yet capable of traveling into people’s homes and carrying light and joy, was an absolute honour. I led the creative direction and concept, focusing on Lakshmi and the third day of Diwali, centered on prosperity, gratitude, and light. The design draws from Lakshmi’s iconic mudras and symbolic gestures, and was brought to life in collaboration with Reena Mistry of Humble Raja, who absoultey nailed the illustration.

SERVICES

DIRECTION CRÉATIVE, DESIGN DU TIMBRE

COLLABORATEURS

Illustration: Reena Mistry

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Canada Post: Diwali Stamp

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DIRECTION CRÉATIVE, DESIGN DU TIMBRE

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2024

DÉTAILS DU PROJET

Creating a stamp for Canada Post’s Diwali 2024 issue marked a meaningful milestone for me personally and for the studio. Being able to design something so small, yet capable of traveling into people’s homes and carrying light and joy, was an absolute honour. I led the creative direction and concept, focusing on Lakshmi and the third day of Diwali, centered on prosperity, gratitude, and light. The design draws from Lakshmi’s iconic mudras and symbolic gestures, and was brought to life in collaboration with Reena Mistry of Humble Raja, who absoultey nailed the illustration.

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Litheum

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2024

MEAT Studio brought me in as a strategic partner to help extend their identity into a cohesive digital experience. Working closely with their team and the founders, I translated the identity into a functional, scalable website, refining how the brand shows up through layout, interaction, motion language, and a stronger typographic system. Beyond visual execution, the work required deconstructing and reorganizing complex content to establish clear information architecture and navigation. I led the site refresh end-to-end, shaping direction while remaining hands-on in design and development, ensuring the final experience was not only visually aligned, but clear, usable, and built to make sense.

SERVICES

STRATÉGIE WEB, DESIGN & DÉVELOPPEMENT

COLLABORATEURS

Designer: Anshika Sharma Developer: Hanzala

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Litheum

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STRATÉGIE WEB, DESIGN & DÉVELOPPEMENT

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2024

DÉTAILS DU PROJET

MEAT Studio brought me in as a strategic partner to help extend their identity into a cohesive digital experience. Working closely with their team and the founders, I translated the identity into a functional, scalable website, refining how the brand shows up through layout, interaction, motion language, and a stronger typographic system. Beyond visual execution, the work required deconstructing and reorganizing complex content to establish clear information architecture and navigation. I led the site refresh end-to-end, shaping direction while remaining hands-on in design and development, ensuring the final experience was not only visually aligned, but clear, usable, and built to make sense.

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Spline Group

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2020

Spline Group’s growth had outpaced its identity and digital presence. I led the development of a new brand identity and website to reposition the firm as a design-forward engineering partner aligned with how architects think and work. Rather than leaning into typical technical cues, the system was elevated to feel confident, refined, and architectural, while remaining simple and practical for everyday use. The website was designed and built in Webflow to support clarity, consistency, and scale. The refreshed identity resonated immediately with existing partners, helped attract new business, and positioned Spline as a place top engineering talent wanted to join.

SERVICES

STRATÉGIE DE MARQUE, IDENTITÉ, SITE WEB

COLLABORATEURS

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Spline Group

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STRATÉGIE DE MARQUE, IDENTITÉ, SITE WEB

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2020

DÉTAILS DU PROJET

Spline Group’s growth had outpaced its identity and digital presence. I led the development of a new brand identity and website to reposition the firm as a design-forward engineering partner aligned with how architects think and work. Rather than leaning into typical technical cues, the system was elevated to feel confident, refined, and architectural, while remaining simple and practical for everyday use. The website was designed and built in Webflow to support clarity, consistency, and scale. The refreshed identity resonated immediately with existing partners, helped attract new business, and positioned Spline as a place top engineering talent wanted to join.

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